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NBAA, GAMA Launch Multimedia Advocacy Campaign Under Trusted Industry Banner
Looking to reinforce the value of business aviation to citizens, companies and communities across America, NBAA and the General Aviation Manufacturers Association (GAMA) have unveiled a comprehensive new joint advocacy campaign with a familiar name: No Plane No Gain.
No Plane No Gain will utilize a multi-faceted, multimedia approach for underscoring the importance of business aviation to the U.S. economy. Backed by dedicated financial resources from NBAA and GAMA, this campaign will include a dedicated No Plane No Gain web site (www.noplanenogain.org), studies and surveys from respected sources, placement of paid advertising and various new media initiatives, including webinars, podcasts and online videos at YouTube.
"At a time when we are facing almost unprecedented economic challenges, U.S. businesses need tools that will help them enhance productivity, maximize flexibility and maintain strong communications," said NBAA President and CEO Ed Bolen. "No Plane No Gain will underscore why business aviation is critical to tens of thousands of cost-conscious companies fighting to succeed in a difficult market."
Bolen noted that the campaign also will remind people of the relief efforts and humanitarian assistance that are only possible through this mode of transportation.
Pete Bunce, GAMA president and CEO, said that the country needs to know about the positive impact business aviation has on the national economy.
"The contributions of business aviation to our nation's employment, commerce, competitiveness and health are profound but not always well understood," Bunce said. "We need to get the word out that business aviation is working for America. It is responsible for well over one million manufacturing and service jobs, and it is one of the few industries that contributes positively to our nation's balance of trade. It is also serving as a lifeline for communities all across the country that are seeing scheduled airline service being reduced or eliminated."
Bolen and Bunce said that in the past year, more than 100 communities, including some mid-size cities, lost commercial airline service. Yet business aviation continues to reach more than 5,000 public-use airports in the U.S., providing companies large and small with fast, flexible, safe, secure and cost-effective access to destinations across the country and around the world.
No Plane No Gain gets its name from a public advocacy campaign launched in 1993 by NBAA and GAMA. The new initiative will take full advantage of the changing ways people receive and process information today, while building on proven advocacy techniques.
No Plane No Gain: Traditional and New Media Outreach
- A dedicated No Plane No Gain web site (www.noplanenogain.org) that underscores the importance of business aviation and provides resources for the business aviation community.
- Studies and surveys that illustrate the value of business aviation, based on quantifiable data compiled by respected sources.
- Paid advertising through various channels.
- Webinars that educate audiences about the need for business aviation and give practical tools for justifying the use of a business airplane.
- YouTube placement and podcasts that outline the value of business aviation.