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PRESIDENT'S PERSPECTIVE

Managing the Value of Business Aviation

By Ed Bolen

For thousands of companies large and small, business aviation is all about the effective management of time and resources, and efficient utilization of business aircraft assets by flight department managers is why business aviation works.

Of course, it is not easy to achieve operational excellence. Each day, aviation leaders face a host of tough decisions, from how best to deploy their aircraft, flightcrews and support personnel to meet the transportation requirements of their companies, to how to ensure operational safety and achieve regulatory compliance.

As part of NBAA’s commitment to supporting its Members, this 2nd Annual Management Edition of Business Aviation Insider discusses some of the tools and resources that are designed to deal with the everyday challenges of managing a flight operation.

For example, one article describes how to optimize communications with the in-house maintenance department to ensure that aircraft are serviced in such a way to ensure maximum availability. Other stories examine the FAA requirement to re-register aircraft and how iPad applications are helping companies better accomplish a variety of management tasks.

Company aviation departments routinely succeed in meeting these and other daily challenges. But despite their success, all flight department managers need to be prepared to measure and communicate about the contributions the aviation operation makes to the overall company.

Making the case within one’s own company for using general aviation aircraft is especially important in these turbulent economic times. That’s why NBAA provides resources flight department managers can use to underscore the value of their aviation operation.

A number of these resources are available through the No Plane No Gain advocacy campaign, jointly sponsored by NBAA and the General Aviation Manufacturers Association. For instance, the campaign has produced an online E-Valuation Toolkit to help flight department managers develop policies for company aircraft use, establish metrics to quantify an aircraft’s value and capture important information about aircraft missions.

NBAA has also produced other online resources, such as a three-part webinar series, “The Business Case for Business Aviation,” which includes tools for communicating why using an aircraft enhances business productivity, efficiency and the bottom line.

At NBAA’s recent Annual Meeting & Convention, the Association unveiled new resources to assist in these important advocacy efforts. A new study, by NEXA Advisors, provides data proving that the benefits of business aviation confer to small and mid-sized companies, just as they do to large ones. A new NBAA Business Aviation Fact Book also provides valuable information about the role of business airplanes in helping companies succeed.

As part of its ongoing commitment to support Members, NBAA will continue to develop additional tools to help aircraft operators measure and communicate the value of using a business airplane. As always, we welcome your ideas for resources that can help. Send them to [email protected].