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We Asked, and You Answered
Insider Reader Survey Shows You Like What We're Doing
In May of this year, NBAA asked you, the Association's Members, to complete a survey about Business Aviation Insider to get feedback and gain insight about the magazine's content, design and the overall impact Insider has on your engagement with the Association. We sent all Member subscribers a digital survey, via e-mail, to ask what you liked and didn't like, and what we can do to make Insider even better.
Streamlined and focused quality of content. It is great to have information in one location. We share it with our busy executives to keep them advised of the industry and value of NBAA. They are a reminder for things I know, and a very good springboard for those I don't.
"We produce each edition of Business Aviation Insider with an eye toward keeping our Members informed about the latest legislative and regulatory initiatives and to let them know how to get involved and make their voices heard about the value of business aviation in their communities," said NBAA President and CeO ed Bolen. "It's valuable to hear from Members about how we can make the magazine even better. We know that our people's time is money, and that any time they spend reading Insider should be time well spent."
We received hundreds of responses – and here is a sampling of what you said:
What topics or types of content would you like to see covered in the magazine that are not currently included?
Managing the flight department is but one of many duties I hold in our company. BAI provides me with concise, up-to-date information relevant to our flight operations.
- More feedback from operators large and small regarding the implementation and monitoring of their SMS programs.
- Aircraft incident reviews.
- Aircraft sales statistics.
- Fixed base operators – the challenges they face and how they overcome them.
- Articles on mentoring and bringing younger pilots up to speed.
The top three topics that subscribers are most interested in reading about:
- Information on aviation regulations: 74%
- Operational topics with guidance, or tips and tools: 67%
- Industry challenges and opportunities: 67%
Click on the images below to see full-size charts.
Data from the 2011 reader survey conducted by Marketing General Inc.
In return for survey participation, respondents were offered the chance to win two free passes to NBAA's 64th Annual Meeting & Convention, which took place last month in Las vegas. Congratulations to Mike Blout of GSE in New Bern, NC, this year's lucky winner.