NBAA Welcomes Emily Deaton as SVP, Product Development and Sales

Contact: Dan Hubbard, 202-431-5970, dhubbard@nbaa.org

Washington, DC, July 20, 2026 –  The National Business Aviation Association (NBAA) today announced that jetAVIVA CEO and business aviation trailblazer Emily Deaton will join the association in a new role, as senior vice president for product development and sales.

Deaton will lead the creation of new offerings and experiences for NBAA members, forge strategic partnerships across the industry, launch new products and services and accelerate the association’s growth at a transformational time for business aviation.

“We are incredibly excited for the entrepreneurial drive Emily is bringing to this new role at NBAA,” said NBAA President and CEO Ed Bolen. “She is a dynamic growth leader, with a hands-on work ethic and proven track record. She is exceptionally qualified for this new position on NBAA’s leadership team as the association redoubles its focus on serving its members in a moment of rapid change for the industry in the U.S. and around the world.”

For the past four years, Deaton has served as the CEO of jetAVIVA, one the world’s largest and fastest-growing aircraft brokerages. At jetAVIVA, she significantly grew annual revenue, while expanding into new aircraft categories and building sales partnerships on five continents.

Before joining jetAVIVA, Deaton was a business development manager at Embraer Executive Jets, where she developed new markets and rebuilt the manufacturer’s process for tracking and pursuing sales opportunities. She serves on the board of Angel Flight West and the International Aircraft Dealers Association.

In 2022, Deaton was named to NBAA’s Business Aviation Top 40 Under 40. She has a bachelor’s degree in public relations from the University of Florida.

NBAA created the role of senior vice president for product development and sales to expand the organization’s support for a vibrant industry that is developing futuristic new modes of flight, new business models, a new generation of customers and workforce professionals and new opportunities across domestic and global markets.

“Emily combines big-picture strategy and creativity with operational rigor,” said Bolen. “She is known for entering complex, fast-moving environments with a clear vision. We are thrilled for the innovation she will bring to NBAA and its role within the business aviation industry.”

###

Founded in 1947 and based in Washington, DC, the National Business Aviation Association (NBAA) is the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The association represents more than 10,000 company and professional members and provides more than 100 products and services to the business aviation community, including the NBAA Business Aviation Convention & Exhibition (NBAA-BACE), the world’s largest civil aviation trade show. Learn more about NBAA at nbaa.org.

Members of the media may receive NBAA Press Releases immediately via email. To subscribe to the NBAA Press Release email list, submit the online form.