February 2, 2011
As a new Congressional session gets underway, with nearly 100 new lawmakers entering Congress as a result of November’s mid-term elections, NBAA is renewing its No Plane No Gain efforts to make sure that policymakers and opinion leaders understand the importance of business aviation.
To that end, this week, NBAA has placed its first ad of the new Congress in Roll Call, Capitol Hill’s oldest newspaper, and one closely read by Washington decision-makers. “We need to continue to ensure that policy leaders clearly recognize the importance of business aviation, and our campaign’s advertising is designed to do just that.”
The ad placement also comes as the No Plane No Gain program approaches its second anniversary. When NBAA and the General Aviation Manufacturers Association launched the No Plane No Gain advocacy campaign, the two associations specifically listed paid advertising among the key elements in the multi-media campaign, which would pierce misperceptions about business aviation in Washington.
The ad running this week highlights the 1.2 million jobs supported by the industry, as well as the role of business aviation in serving small towns and communities, and supporting humanitarian relief efforts. “Business Aviation: It’s working for America,” the ad concludes.
NBAA President and CEO Ed Bolen said the ad shows the true face of business aviation, given that the factual text is accompanied by a riveting photo of an individual standing next to a business airplane in a hangar, and looking directly at the reader.
“This advertisement provides a reminder that business aviation is not only important, but essential to the nation’s transportation system and economy,” Bolen said.”Furthermore, it’s an industry that’s made up of hard-working professionals.”
The ad being run this week was also widely published at the start of the No Plane No Gain program. It has been placed back into circulation, in part, to mark the campaign’s second- year anniversary.
A variety of other ads have been produced and published by the campaign, including those featuring golf legend and esteemed businessman Arnold Palmer, astronaut Neil Armstrong and renowned investor Warren Buffett.
Taken together, the compilation of No Plane No Gain ads have appeared on national television programs, Washington, DC-area cable channels, and widely read publications, including USA Today and The Wall Street Journal.