Our Attendees Want to Hear About Your New Products and Services

In our most recent survey understanding attendees needs we learned that second only to networking, BACE participants attend to learn about innovations in the industry.

Is your company releasing a new product at 2021 NBAA-BACE?

Has your company released a new product within the last two years?

If so, you could gain increased visibility at NBAA-BACE by participating in NBAA’s 2021 New Product Showcase.

The New Product Showcase is an online platform for NBAA-BACE exhibitors who have introduced new products or services within the past 2 years to maximize their outreach to potential buyers and customers. This platform will be available on the NBAA-BACE website and in the NBAA-BACE mobile app – allowing buyers to learn more about the new products that have been released over the last two years.

NBAA’s New Product Showcase will allow attendees, buyers, and customers to view and learn more about the participating companies’ new products and services. Over the last two years, companies have grown their digital marketing campaigns to strengthen relationships with new or potential customers. This is a perfect opportunity to utilize those assets and help get the word out about your new product.


  • This exclusive opportunity is only available to NBAA-BACE exhibitors
  • Digital listing in the New Product Showcase available on both the NBAA-BACE website and the NBAA-BACE mobile app
  • Exclusive opportunity to be showcased on NBAA-BACE Tv (select companies)
  • Enhanced visibility on NBAA social media channels before and after NBAA-BACE
  • Featured article in NBAA-BACE special report
  • NBAA will highlight the New Product Showcase in attendee marketing campaigns before and after NBAA-BACE; e.g. Know before you go, In case you missed it, etc.
  • Participants in the NBAA-BACE virtual attendee option will also have access to the New Product allowing your product or service to reach a broader audience
  • Dedicated outreach to NBAA press partners

How to participate

Exhibiting members can log into your Map Your Show dashboard to register for this exciting opportunity:

  • Locate the New Product Showcase tile
  • Pay the registration fee of $600 per product
  • Complete the easy application and upload information about your product
  • Sit back and enjoy the increased outreach about your new product or service!


For more information, contact Tyler Austin at taustin@nbaa.org.

Any person who attends an NBAA convention, conference, seminar or other program grants permission to NBAA, its employees and agents (collectively "NBAA") to record his or her visual/audio images, including, but not limited to, photographs, digital images, voices, sound or video recordings, audio clips, or accompanying written descriptions, and, without notifying such person, to use his or her name and such images for any purpose of NBAA, including advertisements for NBAA and its programs.