Sept. 6, 2022

Two of aviation’s most storied figures will be on hand for an exclusive book-signing opportunity on Tuesday, Oct. 18, as part of the 2022 NBAA Business Aviation Convention & Exhibition (NBAA-BACE).

The Kings will discuss and sign complimentary copies of their new book, “Lift: How to Start, Run and Grow Your Own Successful Business,” for the first 100 attendees at the NBAA-BACE Coffee Social, at 2 p.m. (EDT).

In their book, scheduled for release Oct. 11, the Kings share how their love of flying introduced millions of people worldwide to the joys and life-enhancing benefits of aviation.

When the Kings got married, they committed to a lifetime of mutual entrepreneurship, as equal partners in aviation and business. Their standard-setting education sessions on a then-new medium – home video – gave them the opportunity to capture audiences worldwide with a message that aviation can be at once magical in experience, but must be methodical in preparation and practice.

The Kings have been honored with the industry’s highest awards, including an induction into the National Aviation Hall of Fame. Martha King served on NBAA’s Advisory Council from 2012-2018, and the two received NBAA’s American Spirit Award in 2009 in part for Martha King’s committee testimony before congress highlighting the value of general aviation.

“John and Martha King are more than industry icons – they are the gold standard for training and safety, who have made aviation better for all of us,” said NBAA President and CEO Ed Bolen. “We are excited they will be sharing their amazing story with this book introduction as part of NBAA BACE.”

Read more about “Lift: How to Start, Run and Grow Your Own Successful Business”.

Learn more about NBAA-BACE.

Any person who attends an NBAA convention, conference, seminar or other program grants permission to NBAA, its employees and agents (collectively "NBAA") to record his or her visual/audio images, including, but not limited to, photographs, digital images, voices, sound or video recordings, audio clips, or accompanying written descriptions, and, without notifying such person, to use his or her name and such images for any purpose of NBAA, including advertisements for NBAA and its programs.