Media Advisory: Industry, Government Leaders to Unveil Alternative Aircraft Fuels Plan, May 28

Contact: Dan Hubbard, 202-783-9360,

Geneva, Switzerland May 21, 2018 – On May 28, an aviation industry Media Luncheon will be held to launch a plan to help advance the development and adoption of Sustainable Alternative Jet Fuels (SAJF), reflecting the industry’s long-standing commitment to emissions reduction, including the stated objectives of achieving a 2-percent improvement in efficiency per year from 2010 until 2020, carbon-neutral growth from 2020 onwards, and a 50-percent reduction in carbon emissions by 2050, relative to 2005.

The event will be held in conjunction with the 2018 edition of the European Business Aviation Convention & Exhibition (EBACE2018), taking place the same week at Geneva’s Palexpo and Geneva Airport.

As part of the launch, a new product – “Business Aviation Guide to the Use of Sustainable Alternative Jet Fuel (SAJF)” – will be unveiled, and stakeholder groups will sign a Declaration of Commitment to the initiative, and to the industry’s climate change goals.

What: Presentation of the SAJF initiative and guide, with high-level speakers from the business aviation industry and European Commission.

* Interview opportunities with presenters and other event participants

When:  Monday, May 28, 2018 from 13:00 – 14:30

Where: Geneva Palexpo

              Room VW

              Route François-Peyrot 30, 1218 Le Grand-Saconnex, Switzerland

Who: Speakers include:

  • Claudia Fusco, Head of Unit for Innovation, Directorate-General for Environment of the European Commission
  • Jean Rosanvallon, President and CEO of Dassault Falcon Jet
  • Juergen Wiese, Chairman of the European Business Aviation Association (EBAA)
  • Ed Bolen, President and CEO of the National Business Aviation Association (NBAA)
  • David Coleal, Chair of the General Aviation Manufacturers Association (GAMA) Environment Committee, and President, Bombardier Business Aircraft   

Also present will be Marc Mournier, head of service, environment and sustainable development for Geneva Airport; Michael Gill, executive director of the Air Transport Action Group (ATAG); and leaders from GAMA, the International Business Aviation Council (IBAC) and the National Air Transportation Association (NATA). EBAA, GAMA, IBAC, NATA and NBAA have worked together to develop and launch the SAJF initiative.