Washington, DC, March 3, 2009 – The National Business Aviation Association (NBAA) and General Aviation Manufacturers Association (GAMA) today announced the start of the television and newspaper advertising initiatives for the two Associations’ No Plane No Gain initiative.
The advertising began over the past weekend, with a 30-second television spot broadcast during a series of network public affairs shows, including nationwide placement on ABC’s “This Week With George Stephanopoulos,” as well as placement on NBC’s “Meet the Press” and FOX’s “FOX News Sunday” in select markets. The advertising also includes ad placements on DC-area cable television networks including FOX, CNN, CNBC and MSNBC.
Placement of print advertisements in select newspapers begins this week.
“As we said when we launched No Plane No Gain, policymakers and opinion leaders need to understand that business aviation is essential to America,” said NBAA President and CEO Ed Bolen. “This advertising reminds our target audience that business aviation works for America by creating over one million jobs, providing a lifeline to communities without airline service, helping companies be more productive and providing humanitarian support for people in need.”
GAMA President and CEO Pete Bunce agreed. “The No Plane No Gain ads put forward the real face of business aviation: the factory workers, community leaders, businesspeople and others who make up the business aviation community in America today.”
The multimedia approach to No Plane No Gain also includes a robust web site, YouTube placements, podcasts, webinars, interviews with television media organizations and other news sources, and other initiatives. Regular reports detailing the campaign’s progress are available along with a host of resources for the business aviation community at www.NoPlaneNoGain.org.
Founded in 1947 and based in Washington, DC, the National Business Aviation Association, Inc. (NBAA) is the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The Association represents more than 8,000 companies and provides more than 100 products and services to the business aviation community, including the NBAA Annual Meeting & Convention, the world’s largest civil aviation trade show. Learn more about NBAA at www.nbaa.org.
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