Adva Amir – 2023 Business Aviation Top 40 Under 40 Award Recipient

Innovation & Technology Category

Adva Amir
Co-Founder and CEO, Direct

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Adva Amir stumbled upon business aviation during her aviation journey and quickly realized its potential and the endless opportunities it offered. She spent time flight instructing and flying for a Part 121 airline, then decided to start her own company, using technology to maximize aircraft usage efficiencies, in the middle of the COVID crisis.

“Some people thought I was crazy, but my passion for changing the way people fly was my inspiration,” said Amir, adding she loves business aviation for its diversity. “Where else can you work with such a colorful mix of people, companies and perspectives, all in one industry?”