NBAA Adds New Product Showcase to NBAA-BACE Innovation Zone
Updated July 22, 2019
The NBAA Business Aviation Convention & Exhibition (NBAA-BACE) is the largest business aviation event in the world, and the best place for OEMs, equipment manufacturers and service providers to debut their newest product offerings. New offerings will be particularly highlighted this year in the inaugural New Product Showcase as part of the Innovation Zone.
“The Innovation Zone is a contemporary-style learning area on the exhibit floor where NBAA members will discuss forward-thinking topics,” said Tyler Austin, NBAA’s senior manager, certification, who also manages the education session agenda at NBAA-BACE. “This zone is an extremely popular spot for attendees to listen and engage in some incredible topics such as eVTOL, artificial intelligence, and for the first time at NBAA-BACE, the New Product Showcase. At the showcase, representatives of selected companies will use video or short PowerPoint slide decks to highlight some of the innovation coming to the marketplace.”
The Innovation Zone’s New Product Showcase will be a “win-win” for exhibitors as well as attendees, Austin added.
“Hosting this session on the first day of NBAA-BACE will give attendees time to visit with these companies after hearing their presentations,” Austin said. “We will be compiling a list of all companies that submit proposals for the New Product Showcase, so even the companies that are not selected will be highlighted with what their product is and where attendees can find them on the exhibit floor.”
There is no cost for exhibitors to submit proposals, and NBAA is planning comprehensive coverage on a wide range of new products. And along with having the opportunity to be on stage at business aviation’s premier event, NBAA’s digital team will help to increase the visibility of these new products with social media, inclusion in the online and mobile app program schedules, plus signage, Austin added.
Exhibitors are invited to submit their New Product Showcase presentation for review. The deadline for submissions is Aug. 23, 2019.
For more information on the New Product Showcase, contact Austin, (202) 783-9267 or firstname.lastname@example.org.
NBAA-BACE takes place Oct. 22-24 at the Las Vegas Convention Center and Henderson Executive Airport.
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