Definitive Netflix Chronicler’s VBACE Keynote Will Reveal Secrets for Success in Ever-Changing Circumstances

Contact: Dan Hubbard, 202-783-9360,

Washington, DC, Nov. 30, 2020 – In a year defined by disruption at every level, the National Business Aviation Association (NBAA) today announced that the co-author of a best-selling book about Netflix – a company that has thrived though continual changes in technology, consumer preferences and fierce competition – will serve as the Day 2 keynote speaker for the Virtual Business Aviation Convention and Exhibition (VBACE).

Erin Meyer, who wrote the New York Times best-selling book “No Rules Rules: Netflix and the Culture of Reinvention,” with Netflix co-founder and CEO Reed Hastings, will discuss how the company’s emphasis on culture – including ever-evolving ways of thinking about leadership and success – has positioned Netflix among the nation’s most-innovative organizations, especially in this COVID-19 moment.

In her keynote, Meyer will lay out a three-step method – a roadmap for any organization – for building a business culture that promotes the kind of cross-organizational flexibility and creativity that has become the Netflix trademark.

Netflix, today a household name, has seen its subscription rates, viewing hours and stock value soar, in large measure because of its readiness to embrace unconventional thinking, especially in the face of daunting headwinds for its business.

“For business aviation, the COVID crisis has produced daily, even hourly changes to planning – often, the traditional rules and playbook don’t even apply,” said NBAA President and CEO Ed Bolen. “VBACE is all about moving ahead, even in the most fluid of circumstances, so it’s fitting to have with us the co-author of the definitive book on a company that has thrived by embracing uncertainty, instead of retreating from it.”

VBACE, which will take place Dec. 2-3, will be the most immersive virtual business aviation event to date, including a digital show floor, robust exhibitor lineup, timely education sessions, a host of networking opportunities and more.

Learn more about VBACE.

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Founded in 1947 and based in Washington, DC, the National Business Aviation Association (NBAA) is the leading organization for companies that rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The association represents more than 11,000 company and professional members and provides more than 100 products and services to the business aviation community, including the NBAA Business Aviation Convention & Exhibition (NBAA-BACE), the world’s largest civil aviation trade show. Learn more about NBAA at

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